Nairobi, Kenya……. Gaming platform mCHEZA in conjunction with Ashleys Kenya Limited, has announced sponsorship of the search of Mr and Miss World Kenya 2017 which will be going digital for the first time in the pageant’s history in the country.

The next Mr and Miss World Kenya will submit their applications on the Miss World Kenya website from any location across the country to be shortlisted for the prestigious title. Applicants have until October 15th to submit their entries.

Speaking during a glamorous cocktail themed ‘Beauty with a Purpose’ to officially launch the revamped website, mCHEZA Chief Executive Officer Peter Karimi termed the sponsorship as a bold step in expanding the scope of engagement for the brand to a wider digital engagement and gaming experience. He added that the sponsorship also aligned with the organization’s move to support and nurture young talent.

While thanking the sponsors and partners, Miss World Kenya Franchise Director and Ashley’s Kenya Chief Executive Officer Terry Mungai highlighted that the move to going digital would set the pace for the rest of the world to emulate, and called for more youth to participate in the competition.


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